USER EXPERIENCE MAPPING
WHAT: Geographic and visual representation of a person’s experience riding a bike on a given route made by the person her/himself.
WHY: Get firsthand insight into a person’s experiences and a specific breakdown of pain points and positive aspects of the ride. Identify specific points on street and route to build off or improve on.
END GOAL: Make contextual street designs based on people’s experiences. Serve as a visual aid and powerful community engagement tool for planners to learn about actual community members' experiences on the infrastructure they create.
Above: Example of a user experience map drawn by person immediately after a ride
The traditional design method is a "user journey map" (example shown in Symetra image above), which was translated for the context of planning for everyday biking into a geographic representation of users' experiences created by the actual user her/himself (facilitated by planner/researcher).
Below is one way someone might go about representing the User Experience Mapping session visually to show at a community or planning meeting. The exact format is not what is important- the visual just needs to keep the person and their experience on the street at the center of attention.
